If you’re making and selling your own products — jewelry, candles, art, woodworking, whatever it is — you’ve probably felt the squeeze of marketplace fees: a listing fee here, a transaction cut there, and a payout that’s smaller than the price tag suggested. None of that goes to you.
A storefront that’s actually yours
An online store on your own website lets customers browse your products, add to cart, and check out directly. Payment goes straight to your own Stripe account — no marketplace commission on top of your price. You control how it looks, what it’s called, and how it’s organized.
Real inventory, no overselling
Add products with photos, descriptions, and variants like size or color, and set stock counts. When something sells out, it’s automatically hidden from your store until you restock — no more selling a piece twice because three channels weren’t in sync.
Bring customers back with email
Building something new? Restocking a popular item? An email list lets you tell past customers directly instead of hoping they scroll past your next post. Customers can opt in at checkout or through a sign-up form on your site, and you send updates whenever you’re ready.
What to know
You choose how you fulfill orders — shipping with calculated rates, local pickup at a market or your studio, or both — set storefront-wide or per product.
Ready to keep more of every sale? See how the online store works or get started and we’ll get your storefront set up.