Simple, Transparent Pricing

Start with what you need. Add more as your business grows. No long-term contracts.

Every Plan Starts Here

A custom-built website, custom forms, a unified customer list, and the infrastructure to run all of it. Hosting, SSL, firewall, and bot protection are included — never a line item. If your business runs on bookings, jobs, orders, or products, pick the plan built for it below.

Basic

$29/mo
  • Custom-built website — designed and built for your business
  • Custom forms — contact, applications, quote requests, and more
  • Contacts — a unified, automatically-built customer list
  • Customer portal with multiple staff logins
  • 500 marketing emails/month
  • Performance, SEO, and traffic reporting built in
  • One-tap Google review requests — text or email, from your portal
  • Hosting, SSL, firewall, and bot protection included
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Best for offices, consultants, nonprofits, and any business that needs a professional site and a way for customers to reach you — without bookings, ordering, or a shop.

Plans Built for Your Type of Business

Every vertical plan includes everything in the Basic plan, plus the tools built for how that kind of business actually runs. Priced against what each one replaces — not one flat number for four different products.

Appointments

$39/mo
  • Everything in Basic
  • Unlimited appointment bookings — online scheduling from your own site
  • Email & SMS confirmations and reminders
  • Require a deposit at booking to cut no-shows
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Ecommerce

$49/mo
  • Everything in Basic
  • Online shop — product catalog, variants & coupons
  • Secure checkout — no per-sale platform commission
  • Manage orders from your customer portal
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Restaurant

$89/mo
  • Everything in Basic
  • Online menu — manage items, prices & photos from your portal
  • Commission-free online ordering — pickup orders with no per-order fees
  • Keep 100% of every order (you only pay standard card processing)
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Run two sides of a business?

Add a second vertical to any plan for a flat $25/month. A brewery with a menu and a merch store, a salon that sells retail product, a bakery taking custom-order consultations — one site, one login, one bill.

Don't need a website? Bookings, email marketing, and contacts are available standalone. Contact us to get set up.

Want us to run your marketing too? Contact us — we'll put together a custom plan.

Email Campaigns to Your Customer List

Send marketing campaigns to your subscriber list. Every plan includes 500 free emails/month — upgrade to a paid tier for more volume. Also available standalone without a website. Marketing is separate from the booking and form notifications included with your plan, which are always free.

Base

$5/mo

500 emails/month
Standalone only — already included on every plan

Starter

$9/mo

2,500 emails/month

Growth

$25/mo

10,000 emails/month

Pro

$79/mo

50,000 emails/month

No website required — Marketing works standalone or alongside a website plan. Contact us to get started.

Need Us to Update Something?

You manage your own bookings, menu, products, campaigns, and forms from your portal — no need to call us for any of that. When you want new content written, new pages built, or the design changed, here's what that costs.

Per Request

$75/hour

Billed in 30-minute increments, 30-minute minimum. We'll quote you before starting anything.

Always free

  • Bugs, broken links, and anything on our end
  • Hours, phone number, and address changes
  • Everything you can already do yourself in the portal

Billable

  • New page content or rewritten copy
  • New pages added to your site
  • Design and layout changes
  • Seasonal promos and photo swaps

Managed Marketing Pricing

Local SEO and paid ads are priced separately based on your business and goals. We'll give you a specific quote after a discovery call.

Local SEO

Monthly management: GBP optimization, citation building, content, and rankings reporting.

Learn more →

Paid Ads

Google and Meta campaign management. Pricing based on ad spend and campaign scope.

Learn more →

Common Questions

Is there a setup fee?

Website builds may have a one-time setup fee depending on scope. Platform-only features (bookings, email) have no setup fee. We'll be upfront about costs before you commit to anything.

Can I use just one feature without a full plan?

Yes. Bookings and Marketing are available standalone — no website plan required. Custom forms require a hosted site — they're included with every plan. Contact us and we'll get you set up with exactly what you need.

Why do the vertical plans cost different amounts?

Because they're different products replacing different tools. The Appointments plan replaces a booking app. The Restaurant plan replaces a commission-taking ordering platform that charges 15–30% of every order. Pricing all four the same would mean either overcharging a barber or undercharging a restaurant. Each plan is priced against what it actually saves that kind of business.

Can I combine two vertical plans?

Yes. Add a second vertical to any plan for a flat $25/month — a brewery running a menu and a merch store, or a salon that books appointments and sells retail product. Most businesses only ever need one, and Trades already includes its own bookings, so there's no reason to stack it with Appointments. Contact us and we'll set it up.

What's included in the reporting?

Every plan includes a live Analytics tab in your customer portal — page speed & Core Web Vitals, Search Console, site traffic, and Google Analytics, all in one place. Page speed data shows up right away; Search Console, Google Analytics, and traffic reporting require us to connect your accounts first, so those show as "being set up" until that's done. See the full breakdown.

Are content updates included in my plan?

Everything you manage yourself — bookings, menu items, products, prices, photos, campaigns, and form submissions — is included and unlimited from your portal. Fixing bugs and updating your hours, phone, or address is free too. When you want us to write new content, build new pages, or change the design, that's billed at $75/hour, or you can add Content Care at $99/month for two hours a month with priority turnaround.

Can I cancel anytime?

Yes. All plans are month-to-month with no cancellation fees. If you decide we aren't the right fit, you can cancel and your site or feature will remain active through the end of the billing period.

Do I own my website?

Your content is yours. We manage the infrastructure — similar to how a landlord owns the building but your business is yours to take with you. We'll work with you if you ever need to migrate.

Ready to Get Started?

Tell us what you need and we'll get you set up with the right tools at the right price.

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